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作者: sell4less2009
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AQUAGOLD INTERNATIONAL to Increase Sales Force Due to Significant Growth
Sep. 3, 2009 (GlobeNewswire) --
NEW YORK, Sept. 3, 2009 (GLOBE NEWSWIRE) -- AQUAGOLD INTERNATIONAL (Pink Sheets:AQUI), a global distributor of premier Canadian spring water products, announces its immediate intent to increase its sales force. Management believes the hiring surge has become necessary due to the widening demand of AQUAGOLD'S premier bottled water product. "We are strategically building a sales force that will penetrate specific markets," said Marco Hassoun, the Vice President of Asian Market Sales and one of the company's co-founders. "Our high end bottled water will soon be introduced in concentrated areas that include Shanghai, Beijing and the southern coastal areas."
Management expects the AQUAGOLD sales team, which until recently had consisted of a handful of people, to increase in size to fifty, including four Sales Managers who will have substantial experience in the bottled water industry as well as key relationships in the market. "Our Sales Managers will play an integral role in the success of AQUAGOLD," Mr. Hassoun remarked. "We intend to have each focus on a specific market, which will include both the on and off trade market, the retail market and the institutional market. We believe that a sales team led by an experienced manager, concentrating on their assigned market, will advantageously position us for our product introduction."
Management plans to begin sales efforts in Shanghai where an increased brand awareness of AQUAGOLD bottled water has already begun, due to the popularity of the television show AQUAGOLD Superface, which has a venue in Beijing. After the planned launch in Beijing, the plan calls for efforts to move on to Shanghai, the southern coastal areas and then second-tier markets such as Dalian.
Planned product introduction, led by the sales force, will include a water tasting at the sites of various points of sale, prestigious shelf space of AQAUGOLD'S water at hotels, restaurants, KTVs and distribution to first class transportation venues. "We are introducing our product in new ways and this is just another example of how our bottled water continues to be well-received," stated Mr. Hassoun. "Consumer water tasting at the points of sale has not been done before and AQUAGOLD is the first Canadian water company to be able to offer this at retail venues. The increasing demand of our product allows us to bring it to more consumers and our sales force looks forward to doing that."