今晚有一个介绍BMW的电视节目。粉丝们不要错过啊

大粒丸子 · Jul 13th, 2011, 18:52

CNBC's "BMW: A Driving Obsession" will premiere on Wednesday, July 13th at 9pm ET. The documentary will repeat that evening at 10pm ET, 12am ET and 1am ET.

The show will also repeat on Sunday, July 17th at 10pm ET.

BMW: A DRIVING OBSESSION

CNBC goes inside one of the most successfully managed brands and companies in the world – BMW. Its familiar blue and white logo stands as the symbol of prestigious, high-performance, luxury cars. A one-time aircraft engine manufacturer that eventually moved to motorcycles and offbeat sports sedans, BMW today commands brand recognition and respect that is the envy of the commercial world.

CNBC Correspondent Carl Quintanilla takes viewers inside BMW’s secretive Tech Center, where teams of engineers obsess over the technical and mechanical details that the company says justify its cars’ high prices. Acoustic specialists consider every sound in the car, from the exhaust note to the window motors; ergonomic engineers labor over the stunningly complex mechanical labyrinth that is a modern seat; and crash specialists deliberately wreck a parade of high-dollar vehicles to improve safety.

BMW is a company enjoying success, but also facing significant challenges. Growing environmental and political pressures are making it increasingly tough to market high performance cars, but BMW is staking its future on its ability to build vehicles that are both sustainable and fun. BMW also faces daunting competition, not only from other German manufacturers like Audi, but also from carmakers in Japan, Korea – and soon, China.

CNBC's "BMW: A Driving Obsession" is the fascinating story behind a once small, struggling company that transformed itself into a global luxury car powerhouse, and is now going flat out to maintain its edge.

谈论风华 · Jul 14th, 2011, 16:25

看了，质量不如lexus, acura那段我得记住

蓝魔 · Jul 14th, 2011, 16:29

引用:

作者: 谈论风华

看了，质量不如lexus, acura那段我得记住

那肯定, 质量绝对不如 CCCA, 越复杂越极限的机器, tolerace 和 reliability 越容易受影响.

越简单的机器, 卖的越多的机器, 质量越好.

这跟电动窗户一样. 过去手摇窗户, 几乎就没听说坏过的. 改成电动窗户了, 就开始发生马达坏的问题.

谈论风华 · Jul 14th, 2011, 16:42

不过对他们的那种追求还是印象很深

Jul 13th, 2011, 18:52	#1
大粒丸子 Senior Member 注册日期: Feb 2009 帖子: 1,458 积分:5 精华:1	今晚有一个介绍BMW的电视节目。粉丝们不要错过啊 CNBC's "BMW: A Driving Obsession" will premiere on Wednesday, July 13th at 9pm ET. The documentary will repeat that evening at 10pm ET, 12am ET and 1am ET. The show will also repeat on Sunday, July 17th at 10pm ET. BMW: A DRIVING OBSESSION CNBC goes inside one of the most successfully managed brands and companies in the world – BMW. Its familiar blue and white logo stands as the symbol of prestigious, high-performance, luxury cars. A one-time aircraft engine manufacturer that eventually moved to motorcycles and offbeat sports sedans, BMW today commands brand recognition and respect that is the envy of the commercial world. CNBC Correspondent Carl Quintanilla takes viewers inside BMW’s secretive Tech Center, where teams of engineers obsess over the technical and mechanical details that the company says justify its cars’ high prices. Acoustic specialists consider every sound in the car, from the exhaust note to the window motors; ergonomic engineers labor over the stunningly complex mechanical labyrinth that is a modern seat; and crash specialists deliberately wreck a parade of high-dollar vehicles to improve safety. BMW is a company enjoying success, but also facing significant challenges. Growing environmental and political pressures are making it increasingly tough to market high performance cars, but BMW is staking its future on its ability to build vehicles that are both sustainable and fun. BMW also faces daunting competition, not only from other German manufacturers like Audi, but also from carmakers in Japan, Korea – and soon, China. CNBC's "BMW: A Driving Obsession" is the fascinating story behind a once small, struggling company that transformed itself into a global luxury car powerhouse, and is now going flat out to maintain its edge.
大粒丸子 Senior Member 注册日期: Feb 2009 帖子: 1,458 积分:5 精华:1

Jul 14th, 2011, 16:25	只看该作者 #2
谈论风华外星人注册日期: Jul 2004 帖子: 1,964 积分:4 精华:2 声望: 40823	看了，质量不如lexus, acura那段我得记住
谈论风华外星人注册日期: Jul 2004 帖子: 1,964 积分:4 精华:2 声望: 40823

Jul 14th, 2011, 16:42	只看该作者 #4
谈论风华外星人注册日期: Jul 2004 帖子: 1,964 积分:4 精华:2 声望: 40823	不过对他们的那种追求还是印象很深
谈论风华外星人注册日期: Jul 2004 帖子: 1,964 积分:4 精华:2 声望: 40823